Skip to content
Agency AEOTrademark Universal Stone iconTrademark Universal StoneDesign · Fabrication · Installation
Case study · Stone fabrication · Louisville

Page three to #1 in Louisville. In one week.

Trademark Universal Stone has trusted our studios since 2008. In August we launched their third website. Seven days into tracking, they were #1 on Google for “countertops louisville.” Today they own #1 for granite and quartz countertops in Louisville, and ChatGPT calls them the strongest commercial fit in Kentucky.

#26→#2625242322212019181716151413121110987654321
“countertops louisville” on Google, September 16 to September 23, 2026. Seven days.
See it for yourselfGet the same for you
#1
for “granite countertops louisville” and “quartz countertops louisville,” up from #16 and #20
11 at #1
tracked searches at #1 on Google by October 7, up from 4
26 of 39
tracked countertop searches in Google’s top three, up from 10
7 of 10
Louisville buyer questions where ChatGPT names Trademark
3×
the leads after the August launch, per Henry Berroa, a partner at Trademark
Eighteen years, one handshake

The stone shop and the studio grew up together.

Trademark Universal Stone cuts, finishes and installs granite, marble, quartz, quartzite and porcelain out of Louisville, for homeowners, remodelers, builders and restaurant groups. They became a Makespace client in 2008, and they have been an Omythic client since the day Omythic opened. Three websites, brand work and sub-brands later, they were the obvious first call when we started Agency AEO.

The best reviews in town, and an old website that did not say so. The homepage title told Google nothing about countertops or Louisville. Every kind of buyer asks a different question before they call, and the site answered almost none of them.

2008Makespace2019Omythic2026Agency AEO
A kitchen with stone countertops fabricated by Trademark Universal Stone
Kitchen by Trademark Universal Stone. Photo: Tim Furlong Jr.
Trademark Universal Stone crest
Trademark Universal Stone icon

I've been working with the people that started Agency AEO since the beginning of my business... we launched the website in August and immediately our leads tripled, and people started telling us they were finding us not only on Google but on ChatGPT. The results have been bananas.

Henry BerroaPartner, Trademark Universal Stone
On Google

Page three to #1. Watch it happen.

Weekly Google positions in Louisville, from the first week we tracked. Every line is a real search people type before they buy a countertop. Hover a search to follow it.

Page onePage twoPage three#1 on GoogleSep 16Sep 23Oct 7Oct 15Pg 1Pg 2Pg 3#1 on GoogleSep 16Sep 23Oct 7Oct 15
  • countertops louisville590 searches a month#26 → #1now #2
  • granite countertops louisville170 searches a month#16 → #1
  • quartz countertops louisville70 searches a month#20 → #1
  • outdoor kitchen countertops louisville kyHigh-intent local search#30 → #1now #4
  • kitchen countertops louisville ky30 searches a month#25 → #2
  • louisville countertops590 searches a month#25 → #4

Where they are #1 right now.

October 15, 2026. Six searches buyers type, plus commercial countertops in Louisville, which they held at #1 all month.

  • #16151413121110987654321
    granite countertops louisville
    From #16 on Sep 16. 170 searches a month.
  • #2019181716151413121110987654321
    quartz countertops louisville
    From #20 on Sep 16. 70 searches a month.
  • #21
    quartz countertops near me
    From #2 on Sep 16. 9,900 searches a month nationally, measured in Louisville.
  • #54321
    countertops prospect ky
    From #5 on Sep 16. High-intent local search.
  • #321
    countertop installation louisville ky
    From #3 on Sep 16. 10 searches a month.
  • #21
    commercial stone fabricator kentucky
    From #2 on Sep 16. High-intent local search.

Four #1s became eleven. Ten top-three spots became twenty-seven.

Of the 39 countertop searches we track, the number at #1 went from 4 on September 16 to 11 by October 7. The number in Google’s top three went from 10 to 27 in a single week, and 35 of 39 now sit on page one.

Top tenTop three#1

We left out the September 30 reading. That week Google fed decoy result pages to automated rank trackers (Nozzle research, Oct 10, 2026), so the tracker showed a crash that never happened.

18104
Sep 16
33278
Sep 23
342811
Oct 7
35269
Oct 15
Difficulty

The hard ones. Where the national chains play.

Keyword difficulty is SE Ranking’s 0 to 100 score for how hard a search is to break into, not a grade for Trademark. The higher the number, the harder the fight. Louisville searches like “countertops louisville” score low on paper (8 of 100). The “near me” searches do not. They are where The Home Depot, IKEA, Houzz and Yelp sit on page one, and where every countertop shop in the country is bidding for the click.

  • “countertops near me”

    Keyword difficulty
    EasyHard
    52/100
    difficulty
    Competitive
    Trademark’s result
    #12→#9
    Sept 16 to Oct 15, Google, Louisville
    Searches a month
    33,100
    Ad competition
    0.83 of 1

  • “granite countertops near me”

    Keyword difficulty
    EasyHard
    52/100
    difficulty
    Competitive
    Trademark’s result
    Unranked→#2
    Sept 16 to Oct 15, Google, Louisville
    Searches a month
    12,100
    Ad competition
    0.68 of 1

  • “quartz countertops near me”

    Keyword difficulty
    EasyHard
    45/100
    difficulty
    Competitive
    Trademark’s result
    #2→#1
    Sept 16 to Oct 15, Google, Louisville
    Searches a month
    9,900
    Ad competition
    0.80 of 1

Difficulty, searches and ad competition: SE Ranking keyword data, US database, October 15, 2026. Positions: SE Ranking, Google, Louisville. Page-one names: a live Google search from Prospect, Kentucky, the same day.

In ChatGPT

ChatGPT picked a side. Theirs.

Ask ChatGPT for a commercial stone fabricator in Kentucky, for a restaurant or an office build-out, and Trademark comes back first. Not because anybody paid for it. Because the new website names the commercial work: Kentucky Downs, Crowne Plaza, the University of Louisville Bourbon Club. ChatGPT read it, and repeated it.

“Strongest commercial fit.”ChatGPT on Trademark Universal Stone, in two separate runs, October 9, 2026
ChatGPT answer naming Trademark Universal Stone first for a commercial stone build-out in Kentucky
See it for yourself

Don’t take our word for it. Ask them.

These are the ten questions Louisville asks before it buys a countertop. Click any platform and the question opens in it, ready to run. Here is what came back when we asked.

7 of 10name Trademark. The other three are next quarter’s work.

Our results: ChatGPT, temporary chat, memory and personalization off, web search on, from Louisville, October 9, 2026. AI answers change by person, place and day, so yours may differ. That is exactly why we check every month.

What we did

Six services. One plan. Every piece is something you can hire.

Write down what you have done, in public, and the machines will read it. Here is exactly what that meant for Trademark, service by service.

01

SEO

Built into website number three: pages organized by material, by room and by buyer, titles and headings that finally say countertops and Louisville, and a clean technical foundation Google can read.

See the service02

AI SEO (AEO)

25 buyer questions tracked across six AI platforms, and two answer-ready pieces a month written so ChatGPT, Gemini and Google AI have something worth quoting.

See the service03

Generative Engine Optimization

The commercial work documented in public, Kentucky Downs, Crowne Plaza and the UofL Bourbon Club among it, so AI answers can cite real projects. Citations measured every month.

See the service04

Local AI Visibility

Two showrooms, one business. Bishop Lane and Norton Commons cleaned up so the name, phone and facts agree everywhere Google and AI look, including the map.

See the service05

Get Recommended by ChatGPT

Ten Louisville buyer questions asked in ChatGPT, answers screenshotted, gaps closed. Trademark is now named for seven of them, and first for a commercial build-out in Kentucky.

See the service06

Reporting and Audits

Where it started: a ranking check and AI audit before the work, a quarterly answer audit after, and a monthly report and call so nobody has to guess what is working.

See the service
More results

Same playbook. Different markets.

All results
Breezy Cleaning NYC case study: ChatGPT’s first pick for a Manhattan law firm, a month after launch.
Commercial cleaning · New York City

Breezy Cleaning NYC

ChatGPT’s first pick for a Manhattan law firm, a month after launch.

Read the case study
Karl Truman Law Office case study: Climbing searches that cost $70.79 a click as ads, for free.
Personal injury law · Kentucky and Indiana

Karl Truman Law Office

Climbing searches that cost $70.79 a click as ads, for free.

Read the case study
Questions people ask

The fine print, in plain English.

How fast did Trademark Universal Stone see results?
Seven days. The new website launched on August 26, 2026. On September 16, the first week we tracked, Trademark sat at #26 on Google for “countertops louisville.” On September 23 it was #1. By October 7, eleven of the searches we track were #1. On October 15 Trademark held #1 for “granite countertops louisville,” “quartz countertops louisville,” “quartz countertops near me” and “countertop installation louisville ky,” among others.
How long has Trademark worked with your team?
Since 2008. Trademark became a Makespace client that year, and has been an Omythic client since the day Omythic opened in 2019. Over those years our studios have built three websites for them, along with brand work and sub-brands. In September 2026 they added Agency AEO’s monthly AI search program.
Does ChatGPT really recommend Trademark?
On October 9, 2026, in a fresh ChatGPT chat with memory and personalization off and web search on, ChatGPT named Trademark for 7 of the 10 questions Louisville buyers ask, and ranked it first for a commercial stone build-out in Kentucky, calling it the “strongest commercial fit.” You can run the same questions yourself on this page.
Why do my ChatGPT results look different from yours?
AI answers vary by person, place, day and settings. Memory, location and past chats all change what comes back. Ours were run in a temporary chat with memory off and web search on, from Louisville. Run them a few times, and compare against the screenshots on this page.
What actually changed on the website?
We rebuilt it around how people shop for stone: by material, by room and by buyer, with separate Residential and Commercial divisions. The Commercial division names real projects like Kentucky Downs, Crowne Plaza and the UofL Bourbon Club. Both showrooms present as one business with the same name, phone and facts everywhere. ChatGPT now quotes those commercial projects back.
Is countertops a competitive search category in Louisville?
Yes, and it depends on how people search. Searches with “Louisville” in them score low on keyword difficulty, around 8 of 100 in SE Ranking’s data, because few national sites bother with them. The “near me” searches are a different fight: “countertops near me” scores 52 of 100 with 33,100 searches a month, and page one in Louisville includes The Home Depot, IKEA, Houzz and Yelp. On October 15, 2026, Trademark was #1 in Louisville for “quartz countertops near me” and #2 for “granite countertops near me.”
Did Trademark’s business actually grow?
Yes. Henry Berroa, a partner at Trademark, put it this way: “we launched the website in August and immediately our leads tripled, and people started telling us they were finding us not only on Google but on ChatGPT.”
Which searches is Trademark still working on?
Three buyer questions where ChatGPT does not name Trademark yet: who is the best countertop company in Louisville, what granite costs and who to call, and the best showroom to pick out a slab. Those are the work for the next quarter, and we will update this page as they move.
Can you do this for my business?
That depends on your market, your website and how much proof already exists about you online, so we look first. Book a strategy call and we will run your customers’ questions through Google and ChatGPT and show you exactly where you stand, with screenshots, the same way we did for Trademark.
Project photography courtesy of Trademark Universal Stone, by Tim Furlong Jr. Google positions: SE Ranking, Louisville, read October 15, 2026.

Move First. Be the Answer.

AI platforms are already deciding who to recommend. If it isn't you, it's your competitor. This is the greatest opportunity since Google search began 20 years ago, and the window won't stay open for long.

Book a strategy callCall (502) 794-7447

Backed by 20 years of experience in search, digital, and branding, from the founders of Makespace!, OOHology, and Omythic.

Visit Our Office

  • Address209 E Main St
    Louisville, KY 40202
  • Phone+1-502-794-7447
  • Emailmark@omythic.com
  • Business HoursMonday - Friday: 9:00 AM - 6:00 PM
    Saturday: 10:00 AM - 4:00 PM
    Sunday: Closed

Contact Us

#2 on Google in the US for “AEO agency.” 20 years in search, digital and branding. Clients from Louisville to New York.

CallBook a call