Skip to content
Agency AEOBreezy Cleaning NYC
Case study · Commercial cleaning · Manhattan and Brooklyn

New York’s toughest market. ChatGPT picks them first.

Breezy Cleaning is small, woman-owned and very good, up against New York companies with decades of reviews. A month after we launched their new website, ChatGPT named Breezy first for a Manhattan law firm in two of three runs.

1st
“Who are the best office cleaning companies in Manhattan for a small law firm?” ChatGPT, October 9, 2026.
See it for yourselfGet the same for you
1st
in ChatGPT for a Manhattan law firm, in two of three runs
#2
in ChatGPT for the best day porter companies in New York
90 from 47
on our website assessment, two weeks apart
99
SE Ranking site health on the new site, zero errors
81
pages, each one built for a real buyer question
What they needed

Better than their website. The most expensive problem there is.

Breezy cleans offices in Manhattan and Brooklyn for the clients who care who is in their building at night: law firms, coworking spaces, the companies that ask for a certificate of insurance before they ask for a price. The old Squarespace site scored 47 out of 100 on our assessment. It had a broken video hero, a form that shut out most of the people filling it in, and three different addresses floating around the internet.

So we brought in our sister company, Omythic, the branding studio, to rebuild Breezy from the brand up: strategy, identity, and a new website designed and built for AEO and SEO from the first page. Then we made it say, plainly, what a law firm worries about. W-2 crews. Background checks. Insurance. Keyed access.

The new Breezy Cleaning NYC website
breezynyc.com, launched September 7, 2026
Breezy Cleaning NYC logo

My business is in Manhattan, one of the most competitive markets for commercial cleaning. Despite being in business for more than a decade, I struggled for years to gain real traction with SEO and improve our online visibility. More than once, marketing agencies told me the answer was simply to spend more money, with little to show for it. To say I felt burned would be an understatement.

Since working with Mark and the team at Omythic and Agency AEO, that has completely changed. They are ahead of the curve not only on what is happening in SEO, marketing, and branding today, but where it is all headed. In a short time, we have seen a meaningful increase in leads, a complete transformation of our website, a stronger brand, and a much more powerful presence in the digital marketplace.

What stands out most is their understanding of how businesses actually operate and how customers think. They do not offer a one-size-fits-all plan. They take the time to understand your strengths and build a strategy around them.

I could not recommend Mark and his team more highly. If you have the opportunity to work with them, you will be impressed by both their expertise and the results.

Mark PalgyBreezy Cleaning NYC
Asked and answered

Same question, three runs. On the podium every time.

We asked ChatGPT who a small Manhattan law firm should hire to clean its office, three separate times, then asked a second buyer question. Fresh chat each time, memory off.

  • Run one
    1st

    Manhattan law firm

    “Who are the best office cleaning companies in Manhattan for a small law firm?”

  • Run two
    1st

    Manhattan law firm

    Same question. First again.

  • Run three
    2nd

    Manhattan law firm

    “Best for a small boutique law firm.”

  • Another question
    2nd

    Day porters in New York

    “Best for corporate offices and coworking spaces.”

Before and after

47 to 90. In two weeks.

Our website assessment scores eight things out of 100. Same rubric, same grader: the old Squarespace site on September 3, 2026, the new site on September 18.

47
Old siteSeptember 3, 2026
90
New siteSeptember 18, 2026
First impression and brand trust44 to88
Navigation and findability50 to90
Design and readability38 to90
Conversion46 to88
Content quality and coverage47 to90
Technical SEO52 to96
Structured data and AI readability35 to88
Security and integrity60 to92
Old siteNew site
In ChatGPT

It quotes their website. Word for word.

ChatGPT did not pick Breezy for its review count. It picked Breezy because the new website says, plainly, the exact things a law firm worries about: W-2 crews, background checks, insurance and keyed building access. Then it repeated them back as its reasons.

“Best for a small boutique law firm.”ChatGPT on Breezy Cleaning NYC, October 9, 2026
ChatGPT answer recommending Breezy Cleaning NYC for a Manhattan law firm
See it for yourself

Don’t take our word for it. Ask them.

Two questions New York buyers ask before they hire an office cleaner. Click any platform and the question opens in it, ready to run.

Our results: ChatGPT, temporary chat, memory and personalization off, web search on, October 9, 2026. AI answers change by person, place and day, so yours may differ. That is exactly why we check every month.

What we did

One partnership. Five services. Every piece is something you can hire.

Omythic built the brand and a website optimized for AEO and SEO. Agency AEO did the work that makes Google and AI trust it. Here is what that meant for Breezy, piece by piece.

00 · Our sister companyOmythic

Brand and website, by Omythic

Brand strategy, identity and lockups, then breezynyc.com designed and built by Omythic, optimized for AEO and SEO from the first page, so the company finally looks like the professionals it is.

See Omythic01

SEO

81 pages for services, industries and neighborhoods, a walk-through form on every page verified with a real submission, and a site that scores 99 on SE Ranking’s health audit.

See the service02

AI SEO (AEO)

Every page answers what a law firm or a coworking operator needs to hear: W-2 crews, background checks, insurance, keyed access. Those answers are what ChatGPT now repeats.

See the service03

Local AI Visibility

Three addresses floating around the internet became one business with one name, one phone and one address, so Google and AI stop guessing.

See the service04

Get Recommended by ChatGPT

Buyer questions asked in ChatGPT and checked by hand. Breezy is first for a Manhattan law firm in two of three runs and second for day porters in New York.

See the service05

Reporting and Audits

An eight-point assessment before the work and after it: 47 to 90 in two weeks, scored by the same rubric and the same grader.

See the service
More results

Same playbook. Different markets.

All results
Trademark Universal Stone case study: Page three to #1 on Google for “countertops louisville” in seven days.
Stone fabrication · Louisville

Trademark Universal Stone

Page three to #1 on Google for “countertops louisville” in seven days.

Read the case study
Karl Truman Law Office case study: Climbing searches that cost $70.79 a click as ads, for free.
Personal injury law · Kentucky and Indiana

Karl Truman Law Office

Climbing searches that cost $70.79 a click as ads, for free.

Read the case study
Questions people ask

The fine print, in plain English.

How fast did Breezy Cleaning see results?
About a month. The new website launched September 7, 2026. On October 9, ChatGPT named Breezy first for a small Manhattan law firm in two of three runs, and second for the best day porter companies in New York.
Why is New York office cleaning so hard to win?
It is one of the most crowded commercial cleaning markets in the country, full of companies with decades of reviews and big ad budgets. A small company cannot outspend them, so it has to be the clearest answer to the buyer’s actual question.
Why did ChatGPT pick Breezy over companies with more reviews?
Because the website says exactly what a law firm cares about: W-2 crews, background checks, insurance and keyed building access. ChatGPT gave those same points as its reasons.
What did the website assessment measure?
Eight things, each scored out of 100: first impression and brand trust, navigation, design, conversion, content, technical SEO, structured data and AI readability, and security. The old site averaged 47. The new one scored 90.
What does Breezy say about working with us?
Mark Palgy, who runs Breezy: “In a short time, we have seen a meaningful increase in leads, a complete transformation of our website, a stronger brand, and a much more powerful presence in the digital marketplace.”
Who designed the Breezy brand and website?
Omythic, our sister company and branding studio, designed the brand and built breezynyc.com, optimized for AEO and SEO from the start. Agency AEO handles the search and AI visibility work around it.
Do you only work in Louisville?
No. We are based in Louisville and work with businesses across the country. Breezy is in Manhattan and Brooklyn.
Why do my ChatGPT results look different from yours?
AI answers vary by person, place, day and settings. Ours were run in a temporary chat with memory off and web search on. Run them a few times and compare.
Can you do this for my business?
That depends on your market, your website and how much proof already exists about you online, so we look first. Book a strategy call and we will run your customers’ questions through Google and ChatGPT and show you where you stand, with screenshots.
Photography courtesy of Breezy Cleaning NYC. ChatGPT checks October 9, 2026. Site health: SE Ranking, September 18, 2026.

Move First. Be the Answer.

AI platforms are already deciding who to recommend. If it isn't you, it's your competitor. This is the greatest opportunity since Google search began 20 years ago, and the window won't stay open for long.

Book a strategy callCall (502) 794-7447

Backed by 20 years of experience in search, digital, and branding, from the founders of Makespace!, OOHology, and Omythic.

Visit Our Office

  • Address209 E Main St
    Louisville, KY 40202
  • Phone+1-502-794-7447
  • Emailmark@omythic.com
  • Business HoursMonday - Friday: 9:00 AM - 6:00 PM
    Saturday: 10:00 AM - 4:00 PM
    Sunday: Closed

Contact Us

#2 on Google in the US for “AEO agency.” 20 years in search, digital and branding. Clients from Louisville to New York.

CallBook a call